Ravishingly smooth specialty sweet of Madhvi, ‘Madhvi Peda’ is a big draw amongst everyone. It gives both kids and adults a reason to enjoy sweets in its organic form.
Call it Ice-cream or lassi, this fusion has the best of both the worlds. It has created a lot of buzz all over since its launch. This will be your best excuse to kill the summer heat and keep yourself cool with a tinge of fun.
If you want to have something nutritious, this is a perfect “go-to” shake – a shake that has a special spin of yummy almond flavor and a creamy touch of milk. For Madhvi, ‘Badam Shake’ was a blessing in disguise.
With the notion Sajeev, Gajeku Farm has, with immense efforts and strong determination, managed to sustain a biological cycle. With the use of biodegradable waste and natural fertilizers consisting of compost, degraded tree leaves and other natural resources, agriculture is undertaken. The livestock consumes this natural food and in turn thus produces whole milk which is best quality. This in turn is used to prepare organic dairy items through Madhvi. Such a futuristic perspective of saving and maintaining the ecosystem. Truly a novel initiative.
The person behind Madhvi, Mr Manu Chaudhry, is a staunch believer of living in the present. He has no fear for tomorrow for the reason that he has risen out of all odds and become successful and thus considers his failures to be his teachers. A simple man himself, Manubhai has seen all the extremes of life at a very early age and this has made him more and more strong en route. With Madhvi being the focus of his life, he devotes himself to nature and himself stays away from artificial resources or luxuries of life. Being a great personality, he likes meeting good people. He is very much fond of reading and follows his own ideals of serving humanity. According to him, with the hardwork and efforts of his workers, today we can witness the success of Gajeku and Madhvi. He is strictly against following blind beliefs but he is a big believer of reincarnation.
He has great expectations from Sajeev because Sajeev is the right path towards a healthy and safe tomorrow is what he believes. With great potential, he has that power to take along the community and reach new heights with the words Sajeev and organic. Such is the man, making him a big hero with all his achievements.
The formation of Madhvi Dairy
All the awards are small pieces of recognition for the entire Madhvi Family for their dedication to serve the nation on the whole. Regionally, there are a few, but nationally, Mrs. Galbiben Kuniya was presented the India Agri Award in 2011 at Delhi by Mr. Sharad Pawar. All such awards are a success statement of the organic concept established by Madhvi.
To commemorate a son’s love and respect for his mother, the organic farm is named after Mr. Kuniya’s mother, Mrs. Galbiben Jethabhai Kuniya, to mark her hardwork on the concepts of organic farming and milk farming. The farm is also called “Sajeev Farm” with its theme of nature and organic initiative.
There once existed a farm for cattle which had various facilities like swimming pool, music system as well as incense but there arose complications in cattle including brucellosis. This resulted in a decision of contract milk farming which proved fruitful. The “Desi Gaay” idea and influence has brought a new sunrise in the life of the Madhvi family and milk farming on the whole with the best breed of cows & buffaloes producing optimum standard whole milk. This milk farming has brought a new horizon for Madhvi Dairy and its dairy products.
Manubhai and his brother with the blessings of their mother have worked day in and day out to make Gajeku farm and Madhvi what they are today. With their combined efforts they have brought up a team of skilled people who work whole heartedly to spread the word organic. The success story has made a mark in Palanpur, Chhapi, Siddhpur, Mehsana and now Ahmedabad. Thus, the determination and vigorous attempts of this organic family are the role players in cradling Sajeev, the organic.
What would one understand with the term organic? To make it simpler, organic defines as without chemicals and only natural. Gajeku farm shelters A-class breed of cattle producing ideal fat-containing whole milk. With this milk various dairy products are manufactured without added preservatives or chemicals, thus preserving the nutritional value and content of the products and byproducts. Conceptualizing the belief of organic, Mr. Manu Chaudhry and his partners have put all their 100% efforts in serving the people with non-chemical and naturally preserved products.
Theme nature mothered the Gajeku farm. Absolutely determined to follow the ecosystem, the Gajeku family started farming and agriculture using natural fertilizers. Organic farming is a form of agriculture that relies on techniques such as crop rotation, green manure, compost and biological pest control. Depending on whose definition is used, organic farming uses fertilizers and pesticides, which include herbicides, insecticides and fungicides, if they are considered natural such as bone meal from animals or pyrethrin from flowers, but it excludes or strictly limits the use of various methods including synthetic petrochemical fertilizers and pesticides; plant growth regulators such as hormones; antibiotic use in livestock; genetically modified organisms; human sewage sludge; and nano-materials for reasons including sustainability, openness, independence, health and safety.
Organic agriculture is an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. It is based on minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony.
The Gajeku farm utilizes drip irrigation technique to provide slow but complete water supply that penetrates deep into the ground level. Thus with the use of natural methods and resources, Gajeku farm established concept Sajeev, meaning that every particle has life and so we need not use artificial methods for farming. Whether it is cattle farming or agriculture, Sajeev is the step towards saving the ecosystem.
There would still be a question that there are such novel technologies in agriculture then why Sajeev. Let us go into the core of Sajeev. Is there any financial institute or bank that would give you Rs. 100 in 100 days out of Rs. 1. Of course, No would be the answer. Now, if you follow Sajeev, 1 bajri seed will yield 3000 bajri seeds in 100 days. The pathetic part is that the core or philosophy behind agriculture is not yet well understood. Sajeev claims that out of 100% of natural resources, 98% is available from water, air and sunlight in the form of carbon, oxygen, hydrogen, etc. and the remaining 2% is available through micronutrients, which are already present deep into the soil in ground level. These "Jeev" develop their own food and environment to flourish, thus taking up slow nutrition and slow adaptation.
Harmful chemicals, pesticides and others used to destroy weeds for good outcome of agriculture disturb this environment and in turn the "Jeev." This is the reason why without "Jeev" our fields do not go green. Chemicals are the shortcut towards good agricultural benefits but these then cause severe health issues not only in human beings but also the livestock. Cancer and neurological disorders are topmost in the list.
Leaves fall off from trees. These degrade and provide bacteria, fungus and other microorganisms causing ground degradation, which thus becomes the natural fertilizer for the crops. Thus, biomass derived from dead trees, branches and other living organisms; plays an important role in the entire process of 'Sajeev'. Through drip irrigation, the water cycle is also conserved. This completes the whole biological cycle. These are the reasons, why Sajeev farming was conceptualized.